In the new digital age, it is crucial that you have a strong online presence to get noticed in the job market. There are many tips online to get you started. An absolute must if you are serious about starting your career is creating a proper LinkedIn profile. Just like many other portals, creating your LinkedIn profile is not just about filling in your details and waiting for prospective employers to contact you. We have outlined some tips that will ensure your presence is more known:
1. Complete your profile to the best of your ability. Most candidates think they don’t have to fill in all the details, but this has a huge disadvantage if you are serious about finding a new position. Make sure you fill in all the fields and that there are no blank spaces. It is important to know that recruiters or prospective employers use key words to search for candidates. It is imperative to add in your qualifications, industry, location, and your employment history. Another important aspect is to fill in is your skills, when applying you will notice that your skills are matched to the position. If you don’t fill in your skills your rating of skills might not be a match to a position, and you might not be considered. You can always edit your skills and add in more skills if you notice ones you missed. The more skills you add the better your chances of being considered for the role. It is also important to remember to open up your profile as “open” in order for recruiters and prospective employers to know that you are in the market.
2. Customising your profile to suite your skills and personality is easy with these two steps. Firstly, an awesome function not a lot of candidates are aware of is that you are able to rearrange your profile to the way you would like to portray yourself. For instance, you can move your awards or any other information you want to showcase first to the top of your profile. Making your profile unique and ensuring that you stand out. Secondly, personalize your URL. When opening your profile, you are given an automatic URL that is long and not appealing. By simply clicking on the URL you are able to personalize it with your name and surname.
3. Networking and connections are important. Build your network and connect to as many connections as possible to ensure your online presence is known. Each LinkedIn user may join up to 50 groups. Take advantage of this and join groups that relate to your industry and join as many as you can. One of the keys to networking is to become an active member to at least 5 of these groups. This will open up many possibilities for new connections with very little effort.
4. A professional photo is a non-negotiable aspect of your profile. Ensure that your photo showcases your professionalism and suites your industry. Remember to update your photo regularly to ensure similarity when you are asked to attend an interview.
5. Acquiring recommendations will set your application apart. Send your colleagues and previous employers a request to please write a recommendation on your LinkedIn account. A simple gesture that will only take 5 minutes may secure you the position of your dreams.